Private Content vs Instant Unlocks - What’s the difference?

Snifffr gives you two ways to sell your content: Private Content and Instant Unlocks.

Both use tokens and help you earn — but they work in very different ways.

The key difference (simple version)

  • Instant Unlocks → Buyers pay once to unlock a single piece of content (24-hour access)
  • Private Content → Buyers subscribe to your content feed for ongoing access over time

What are Instant Unlocks?

Instant Unlocks are individual photos or videos that buyers can unlock instantly.

  • One piece of content (photo or video)
  • Buyers pay once per unlock
  • Can be sold multiple times
  • Access lasts 24 hours

👉 Best for: quick purchases and repeat sales of individual content

What is Private Content?

Private Content is a subscription-based content feed.

Buyers subscribe using tokens for a set period (e.g. 30, 60, 90, or 180 days) and get access to the private content during that time.

  • Ongoing content feed (multiple photos and videos)
  • Buyers subscribe for a time period
  • Sellers can continue adding new content
  • Buyers can view all available content while subscribed

👉 Best for: building ongoing income and rewarding loyal buyers

Side-by-side comparison

Instant Unlocks

  • One piece of content per purchase
  • Pay per unlock
  • No messaging required
  • 24-hour access
  • Can be sold again and again

Private Content

  • Access to a full content feed
  • Subscription-based (e.g. 30–180 days)
  • Includes multiple posts (photos & videos)
  • Ongoing access during subscription
  • Can add new content anytime

Frequently asked questions

Do buyers get everything with Instant Unlocks?

No - Instant Unlocks only give access to one piece of content for 24 hours.

Do Private Content subscribers see everything uploaded?

They can access all content available in your Private Content feed during their subscription period.

Can a seller keep adding content to Private Content?

Yes - they can upload new photos and videos anytime. Buyers will have access to this during their subscribed period. 

Need help?

If you’re unsure how to use these features together, our support team is here to help.